Custom Gold Medals | Personalize Your Awards
A custom gold medal is a personalized award that can be specially made in order to celebrate notable accomplishments with
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In the $900 billion global fast-food industry, standing out requires more than just great food—it demands Memorable Branding.
Studies consistently show that promotional products, like food pins, have significantly higher recall rates compared to digital advertisements.
For instance, research indicates that 76.1% of consumers remember a company’s brand through promotional items received in the past year, compared to just 27% for online ads.
Additionally, the Advertising Specialty Institute (ASI) found that promotional products deliver commanding advertiser recall among 85% of consumers surveyed, with recall highest for apparel items.
These findings underscore the effectiveness of tangible promotional products in enhancing brand recall over digital advertising methods.
This guide reveals how your brand can leverage this trend with data-backed strategies and celebrity-inspired designs.
A food pin is a small, decorative enamel pin shaped like food items, brand logos, or mascots, used by restaurants and food brands as promotional merchandise.
Food pins serve multiple marketing purposes—they enhance brand visibility when worn on bags or jackets, drive customer loyalty through collectible campaigns, and create social media buzz through limited-edition releases.
Popular in fast food (like McDonald’s BTS Meal pins) and beverage industries, they combine affordability with high perceived value.
These pins have evolved from simple giveaways to strategic marketing tools, with some exclusive designs even becoming valuable collector’s items traded at premium prices online.
Their versatility makes them effective for promotions, employee rewards, and merchandise sales.
Unlike disposable flyers or digital ads, enamel pins are tangible, collectible items that customers keep for years.
Whether attached to backpacks, jackets, or hats, they act as mini billboards for your brand.
Soft enamel pins offer vibrant colors, durability, and a high-end look at a fraction of the cost of other promotional products. Their textured, glossy finish makes them stand out, ensuring your logo or mascot gets noticed.
People love collecting pins—especially when they feature fun, nostalgic, or limited-edition designs. Fast-food chains like McDonald’s, Burger King, and KFC have successfully used pins in Happy Meals or as part of loyalty rewards, creating a sense of exclusivity and excitement.
Celebrities like Billie Eilish, Justin Bieber, and K-pop stars have fueled the pin-collecting craze, with the enamel pin market projected to hit $15 billion by 2027 (Grand View Research). Fast-food giants are capitalizing:
McDonald’s sold 10 million+ collectible pins in 2023 via Happy Meals
Taco Bell’s limited-edition taco pins resell for $10+ on eBay
Burger King’s “Whopper Coin” pins boosted app downloads by 27%
Food pins can be used in multiple ways:
Giveaways (with meals, contests, or social media promotions)
Employee badges (boosting team pride)
Merchandise sales (additional revenue stream)
Food pins let fast-food brands express their unique culinary personality through wearable art.
Trendy avocado toast pins appeal to health-conscious millennials, while sizzling burger designs attract comfort food lovers.
Starbucks’ seasonal pin collections (like pumpkin spice latte designs) have created cult followings.
These mini masterpieces transform ordinary menu items into conversation-starting fashion statements, with 68% of Gen Z consumers more likely to visit restaurants offering stylish merch. It’s edible branding you can wear!
A simplified, stylish version of your logo in enamel form ensures instant recognition. Example: McDonald’s golden arches in glossy red and yellow.
If your brand has a mascot (e.g., Wendy’s girl, KFC’s Colonel, or Burger King’s King), turning them into a pin adds personality and memorability.
Who wouldn’t want a mini burger, fries, or pizza? These are especially great for kids and collectors.
Holiday-themed (e.g., Halloween burger, Christmas fries)
Anniversary pins (celebrating decades in business)
Collaboration pins (with movies, games, or celebrities)
Mystery blind-box pins (customers collect the full set)
Glow-in-the-dark or holographic effects for extra appeal
2.3 million pins sold in 48 hoursSecondary market value: $120 per pin
Featuring sassy captionsThese drove 500K+ social shares.
Sold out in Japan within 3 hoursUsed AR tech—scanning the pin unlocked secret menu items
Selecting the right craft technique is crucial for your custom food pins.
Soft enamel offers vibrant colors at an affordable price, while hard enamel provides a smoother, more premium finish.
Choose from small, subtle pins to large, detailed statement pieces.
Standard (1-1.5 inches) for most designs
Oversized (2+ inches) for detailed artwork
Rubber clutch (most common)
Butterfly clutch (more secure)
Magnetic backing (for no-piercing option)
Elevate your pins with premium plating:
Gold/Silver plating adds luxury appeal
Antique finish creates vintage charm
Boost Meal Deals
Add collectible food pins to value meals or kids’ combos – it’s like getting a free toy with your burger! Customers will keep coming back to complete their set.
Turn ordinary value meals into collectible experiences by including themed food pins – like a “Secret Menu Series” where each month features a new mystery pin. Burger King saw a 28% sales increase using this strategy!
Create Social Buzz
Run fun contests like “Pin of the Day” where customers share creative photos wearing your pins. Great for free promotion!
Reward Loyal Fans
Give special edition pins to regulars – like a “VIP Burger Lover” badge. These superfans will proudly show them off everywhere!
These tiny but mighty marketing tools boost sales by 28% when added to meal deals, drive 3x social engagement through collectible campaigns, and increase customer spending by 40% in loyalty programs. From mystery pins in Happy Meals to influencer collabs, food pins turn customers into brand ambassadors while costing less than $0.50 each. Perfect for creating FOMO, social buzz, and lasting brand connections!
Whether you’re a local burger joint or a global chain, adding food pins to your promotional strategy can increase brand loyalty, attract new customers, and even generate extra revenue through merchandise sales.
Ready to design your own food pins? Contact us today for high-quality, custom food pins that make your brand unforgettable!
A custom gold medal is a personalized award that can be specially made in order to celebrate notable accomplishments with
A custom keychain is a unique and fun accessory that can be tailored to your individual style or promotional needs.
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